Marketing Practices of Asiatic Marketing Communications Limited

Abstract

I have prepared my report based on the three months of an internship program that I have finished in Asiatic Marketing Communications Limited under the Community Engagement Department. I took up the internship as it is a requirement for completing my undergraduate BBA degree. Chapter 1 includes an introduction, the purpose of the study, objectives of the study, and sources of data collection and limitations of the study. Chapter 2 consists of the elaborate description of the company, company profile, organizational structure, departmental activities and analysis of the services they provide with SWOT Analysis. In Chapter 3, there are analysis and findings of communication works of digital marketing. I also explained my overall experience of the internship program. This is solely my personal view and the things I have come across while working in the company as an intern. Here, I wrote about my assigned duties, job responsibilities and the office environment. Chapter 4 includes the conclusion and recommendations for the company and the Community Engagement Department. I have been working here only for three months, but I have come to gather a lot of knowledge regarding how digital marketing agencies work. I tried to find the shortcomings and also provided the probable solutions using my understanding from the internship period.