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Project Report on Customer Satisfaction of Daraz Bangladesh
(2022-01-04)
The failure of the most promising e-commerce company in Bangladesh- Evaly has surprised the entire country. Evaly was often regarded as the amazon of Bangladesh. However, the dream of making this company into a giant one ...
COVID 19 Effects on Consumer Purchasing Behavior: Perspective of Online Shopping in Bangladesh
(2022-01-21)
The information and communication technology revolution has been instrumental in transforming the global economy toward digitalization, or the digital economy. According to many economists, it is a contemporary economy's ...
Corporate Social Responsibility Practices of Bank Asia Limited
(2022-01-01)
Corporate Social Responsibility (CSR) is a self-regulatory business model that enables a company to be socially responsible to its stakeholders and the general public. This intern report has been made on the CSR practices ...
Evaluating Relationships among Brand Experience, Brand Loyalty and Words-of-Mouth in the Context of Smart Phone Handsets in Bangladesh
(2022-02-14)
The study was mainly conducted for the purpose of evaluating the relationships among band experience, brand loyalty, and words-of-mouth in the context of smart phone handsets in Bangladesh. The brands considered in this ...
Project Report on "Marketing Activities of Square Food and Beverage Ltd."
(2022-02-10)
Food and beverage manufacturing is a fast-growing business in Bangladesh that employs a
significant portion of the population. About 246 medium-sized food processing enterprises
exist in Bangladesh, and about 8% of the ...
Consumer Risk Perception on Copycat Products: A Psychological Approach.
(2022-02-17)
The trade of individual brands can be a character of businesses. A company can build a brand image by promoting its goods or can build its brand equity and bring such symbolism to their substantial goods to prevent imitate ...
The significance of community management in branding of mobile financing service: The case of bKash
(2022-02-19)
This report is about “The significance of community management in branding of mobile financing service: The case of bKash”. We human beings are habituated and has a constant need of belongingness. We always try to make us ...
Marketing and Sales of Arla Foods Bangladesh: An Internship Experience Perspective
(2022-02-25)
The following report provides an in-depth description of my experiences and learnings gathered in the past few months through my internship at Arla Foods Bangladesh Ltd. The internship was my first ever experience of working ...
Marketing Communication Strategies of Beverage Industries: A comparison between the Advertisement of Coca-Cola & Pepsi.
(2022-03-05)
The focus of this analysis will be on Pepsi and Coca-Cola, two of the world's largest beverage companies. It starts with the introduction of the soda industry and continues with the introduction of these two groups of the ...
Consumer Perception of Ice Cream Brand in Bangladesh
(United International University, 2022-03-07)
Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ...