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An Evaluation of Brand Activation Strategies of MediaQuest Bangladesh
(United International University, 2021-09-05)
Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines including Commerce marketing, experiential marketing, influencer ...
Corporate Branding Strategy of Bella Eventos Private Ltd
(United International University, 2021-09-22)
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product ...
Problems and Prospects of Startups in Bangladesh
(United International University, 2021-09-22)
The overall objectives of this research project are to determine the problem the startups of Bangladesh are facing in the current scenario and the possible problem they will face in near future. On the other side, the ...
The Impact of Foreign Direct Investment on Economic Growth: From the Empirical Perspective of Bangladesh
(United International University, 2021-10-23)
The aim of the research paper is to examine the impact of Foreign Direct Investment (FDI) on the Gross Domestic Product (GDP) or economic growth in Bangladesh. Four other independent variables: Exchange Rate, Interest Rate, ...
An Evaluation of Customer Care Department: A Case of Rangs Motors Ltd
(United International University, 2021-12-22)
As a part of my academic requirement for completing my BBA program, I have joined as an intern at Rangs Motors Limited (RML), an automobile selling company in Dhaka. Based on my internship experience, I have prepared an ...
Critical Success Factors in Online Retailing- Study on SSG eshop
(United International University, 2022-03-01)
This report provides a comprehensive description of an internship study at the Super Star Group in the e-commerce market. E-commerce refers to the trade of goods or services using the internet platform, and the transfer ...
Marketing Strategies of Summit Communication Limited (SComm)
(United International University, 2022-03-07)
Marketing strategy refers to a business's overall game plan for approaching prospective consumers and turning them into customers of their marketing offering. It contains the marketer’s value proposition, key brand messaging, ...
B2B E-commerce in Small Business A case of ShopUp Platform
(United International University, 2022-06-11)
B2B e-commerce or business-to-business electronic commerce is an online sales portal where the sale of goods or services happens between businesses. B2B e-commerce is used to improve the efficiency and effectiveness of a ...
Corporate Social Responsibility in Service Sector: A Study at the Al-Arafah Islami Bank Limited
(United International University, 2022-10-11)
The importance of banks in the development of the overall economy of a country cannot be described in short. Satisfactory banking service is a mixture of all general banking actions done by a bank. In Bangladesh, Banking ...
Market Competition in Tobacco Industry in Bangladesh: A Case of Japan Tobacco International
(United International University, 2022-10-31)
Market competition provides the fertile business environment in which entrepreneurs can flourish. They are allowed to take risks, innovate, create whole new products and services, challenge the status quo, and receive ...