Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines including Commerce marketing, experiential marketing, influencer ...

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product ...

The overall objectives of this research project are to determine the problem the startups of Bangladesh are facing in the current scenario and the possible problem they will face in near future. On the other side, the ...

The aim of the research paper is to examine the impact of Foreign Direct Investment (FDI) on the Gross Domestic Product (GDP) or economic growth in Bangladesh. Four other independent variables: Exchange Rate, Interest Rate, ...

As a part of my academic requirement for completing my BBA program, I have joined as an intern at Rangs Motors Limited (RML), an automobile selling company in Dhaka. Based on my internship experience, I have prepared an ...

This report provides a comprehensive description of an internship study at the Super Star Group in the e-commerce market. E-commerce refers to the trade of goods or services using the internet platform, and the transfer ...

Marketing strategy refers to a business's overall game plan for approaching prospective consumers and turning them into customers of their marketing offering. It contains the marketer’s value proposition, key brand messaging, ...

B2B e-commerce or business-to-business electronic commerce is an online sales portal where the sale of goods or services happens between businesses. B2B e-commerce is used to improve the efficiency and effectiveness of a ...

The importance of banks in the development of the overall economy of a country cannot be described in short. Satisfactory banking service is a mixture of all general banking actions done by a bank. In Bangladesh, Banking ...

Market competition provides the fertile business environment in which entrepreneurs can flourish. They are allowed to take risks, innovate, create whole new products and services, challenge the status quo, and receive ...