Corporate Branding Strategy of Bella Eventos Private Ltd

Abstract

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation (Wikipedia, 2021).

This intern report contains the working experience of the marketing and branding department of Bella Eventos. The main issue of this internship report is acquiring a practical knowledge of how Bella Eventos doing its branding in the corporate sector. How they arrange their different event and what the basic marketing strategy they use for their company branding in the corporate sector. I also analysis hoe Bella Eventos give various service to their client. How they marketing their work to the target customer. How they convince their customer by their innovative work. This practical internship program helps me a lot to learn different work of marketing, client relationship, how to work under pressure. My focus was on how an organization doing its corporate branding by using different marketing tools. Finally, based on the internship experience some recommendations are forwarded for Bella Eventos that may improve its present service quality.