Knowledge of customer perception is an important ingredient to maintain a good customer base by the service providers. Based on the customer perception marketers can identify whether their customers are happy with them or ...

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines including Commerce marketing, experiential marketing, influencer ...

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product ...

The overall objectives of this research project are to determine the problem the startups of Bangladesh are facing in the current scenario and the possible problem they will face in near future. On the other side, the ...

The aim of the research paper is to examine the impact of Foreign Direct Investment (FDI) on the Gross Domestic Product (GDP) or economic growth in Bangladesh. Four other independent variables: Exchange Rate, Interest Rate, ...

As a part of my academic requirement for completing my BBA program, I have joined as an intern at Rangs Motors Limited (RML), an automobile selling company in Dhaka. Based on my internship experience, I have prepared an ...