An Analysis of Customer Perception on Ride Services: A case of Shohoz Limited

Abstract

Knowledge of customer perception is an important ingredient to maintain a good customer base by the service providers. Based on the customer perception marketers can identify whether their customers are happy with them or not and accordingly they can fabricate the strategy to develop positive perception among the customer group with suitable value proposition. Since everyone perceives the environment and addresses life challenges individually, perception is critical to understanding human nature. What we are seeing or feel isn't quite the same as what is genuine. We buy it just because we believe it to be the greatest, not because it is the greatest. Shohoz is a fantastic software that aims to simplify and resolve day-to-day issues while making life easier and more efficient. Shohoz aims to take care of your everyday needs so that you may spend some time enjoying yourself. Shohoz ltd used ride sharing app to make their organization known by others. After getting popularity, they started adding new services. So, at the moment shohoz ride’s customer perception are not positive. Before it was easy to get bike riders but now its very time consuming to get riders. This study aims at evaluating the customer perception of Shohoz Ride Services in Bangladesh. Based on the survey data this study examined to what extent Shohoz Ride Services doing good interms of Easiness of account opening, Sufficiency of riders, Accurate in ride fare, Riders’ expertise, Safety measures, Discount facility, Convenience, Customer orientation, and Increasing capacity. Data were collected from students, business people and office employees. Results shows that Shohoz Ride Services are perceived positively in the areas of ride fare, riders expertise, safety measure, app usage , and riders behavior. On the other hands, sufficiency of riders, discount facility, convenience score poor. In case of promotional activities, Shohoz ltd should focus on advertising in order to make this service well-known among the target customers.

Based on the findings, several avenues are forwarded that may requires due attentions from the management so that Shohoz Ride Services can create a distinct position in the Bangladeshi riders market.