A Study of B2B Reponses on Nestlé Professional Products

Abstract

The organization, to be studied for the internship report, is Nestle Bangladesh Limited. In Bangladesh, Nestle has started its journey in 1994. I was appointed in Nestle Professional function of Nestle Bangladesh Limited as an intern. I got the opportunity to acquire a closer understanding to the sales, branding and distribution process of Nestle Professional function. Nestle Professional is one of the three sales wings of Nestle Bangladesh Limited. This function focuses on out of home consumptions, where Sales and Nutrition function focus on in home consumptions. Contribution of Nestle Professional in Bangladesh is increasing day by day. Nestle Professional in Bangladesh includes out of home consumption solution. So we have “Direct Sales Representative Team” to maintain direct selling and customer service of NESCAFÉ, NESTEA, COFFEEMATE, MAGGI. This is a whole new concept of coffee for our country which gives an ultimate international experience for the coffee lovers with the brand name of NESCAFÉ. The company continues to focus on presenting better solutions to the consumers‟ problems by continuously developing the existing products, introducing new products, concentrating on new media opportunities and improving the communication system, expanding distribution network and innovating new ideas. And all these activities are undertaken by a set of superbly proficient and talented employees working with a proactive attitude.