| dc.description.abstract | The organization, to be studied for the internship report, is Nestle Bangladesh Limited.
In Bangladesh, Nestle has started its journey in 1994. I was appointed in Nestle Professional
function of Nestle Bangladesh Limited as an intern. I got the opportunity to acquire a closer
understanding to the sales, branding and distribution process of Nestle Professional function.
Nestle Professional is one of the three sales wings of Nestle Bangladesh Limited. This
function focuses on out of home consumptions, where Sales and Nutrition function focus on in
home consumptions. Contribution of Nestle Professional in Bangladesh is increasing day by
day.
Nestle Professional in Bangladesh includes out of home consumption solution. So we have
“Direct Sales Representative Team” to maintain direct selling and customer service of
NESCAFÉ, NESTEA, COFFEEMATE, MAGGI. This is a whole new concept of coffee for our
country which gives an ultimate international experience for the coffee lovers with the brand
name of NESCAFÉ. The company continues to focus on presenting better solutions to the
consumers‟ problems by continuously developing the existing products, introducing new
products, concentrating on new media opportunities and improving the communication
system, expanding distribution network and innovating new ideas. And all these activities are
undertaken by a set of superbly proficient and talented employees working with a proactive
attitude. | en_US |
