SWOT ANALYSIS OF JANATA BANK LIMITED

Abstract

Janata Bank limited has been established in 1972. The Aim is to delivering high quality financial products, providing excellent customer service through an experienced management team and ensuring good corporate governance in every step of banking network in our country. It wants provide service for underprivileged children & adults. This industrial unit location is all over the country & now it’s servicing process ongoing to become best organization in remote rural areas & urban areas of Bangladesh. It is needless to mention that this country is improving in economics sector as rapidly as possible. JBL has some strong point that help them to survive the market as a same time it has also weaker point that can reduce the market. It has also some threats but also has opportunities, opportunities is stronger than threats. JBL is trying to find out these reasons & solve this weakness & threats as soon as possible & emphasize on strength & opportunities rapidly. Initially they are not fixed any policy that may be effective for them. To capture the market, they maintain Huge consumer chain & Better image in mind of its clients & shareholder, Skillful management , Positive regulatory committee that evaluate everyone performance in each month end , providing Better working environment to all employee & employer , providing Better communication skill practice. Their weakness are Technological resource not properly use, Lack of customer identity knowledge, Lack of promotional activities in any service. Opportunities are Gathering of more experience & managerial knowledge, by providing better service quality, make better relationship with consumer, by providing training to employees about latest technological resource use and make them efficient, By Providing better remuneration & other benefits to employee to motivate in work. Threats are there is other nonfinancial & financial organization around JBL that are offering same service as JBL, Political influences, Globalization of services, Technological improvement. In this report I have used the background of this company , finding and analysis with show result presenting the graphically, then the financial part show the net income , balance sheet, and sales forecast then SWOT analysis & then recommendation and conclusion.