Sales & Marketing in Global Brand Pvt. Limited: The Way It Works

Abstract

This internship report is based on the three month long internship program that I had successfully completed in Global Brand PVT Limited under marketing and ecommerce Division from 12.08.2018 to 15.11.2018 as a requirement of the BBA program, United International University. As being completely new to practical, corporate world setting, every hour spent in the GBPL gave me some amount of experience all the time all of which cannot be explained in words. But nevertheless, they were all useful for my career. This report includes the company profile, which includes their competencies and their focus on the business concentrated customers, their strategies and planning regarding the customers and how they deal with them. Then it says about “my job responsibilities” that I used to do during my internship in Global Brand Pvt. Ltd. as an intern. The report includes the way of approach to the individual customers, how the company retains the customers` attention from time to time and the operations regarding sales. The lists of attained operations and its flow charts are shown in the report. In the work flows it is shown how some activities are done and how I was able to do my work through proper guidance. The Marketing and Sales department of Global Brand Pvt. Ltd. and my responsibilities, which mostly resolves around the product presentations to clients at it`s IDB Branch. The information portrayed in this document has been collected mainly from primary sources and some secondary sources such as reports with the approval from the Global Pvt. Ltd. upon the disclosure of the sources. Global Brand Pvt. Ltd. follows strict code of conduct for which it has to maintain a level of confidentiality.