Strategic Marketing Practices of Romask Limited

Abstract

The report is intended to focus on the strategic marketing practices of Romask Limited. Here I described the strategic marketing practices of Romask Limited. The report is mainly concerned with how they are segmenting the market, who are their target customers and how they are positioning their business and how they are striving to create value for their customers.

Romask Limited is a printing press company here they are printed the all kind of offset, art card and paper board. Most of the paper they purchase in local market of Nowa Bazar in Dhaka city and some paper they collect directly from manufacturing company like Bashundhora Paper Mill and Papertech Paper Mill.

The purpose of this report was to find out how RomaskLimited is involved in the strategic marketing process and conduct the required tasks, such as segmentation, targeting, positioning, and developing the marketing program.

Romask Limited identify that market segmentation makes it easier for marketers to personalize their marketing campaigns. . RomaskLimited is mainly focused on the big company as their target customer like Bank and Pharmaceuticals Company. They basically rely on word-of-mouth and personal sales as promotional efforts. They usually follow cost-based pricing strategy, calculating the unit cost and then adding a certain mark-up to that unit cost to determine the ultimate price to be charged. Distribution strategy is mainly based on direct distribution through personal salesmen.