Function of Printing Industry: The Case of Imprint.com

Abstract

The main purpose of the printing industry is to pass a customer's information to its target public on any type of printed material, whether it's a journal, manual, book, advertisement, directory, or goods packaging. Businesses within the printing industry utilize the customer's information and, depending upon the services possible, design the very best product, extended it out, also print it. Any printers allow a complete variety of design and plan services, while others just allow printing. This paper focuses on the state of printing industry, history of printing industry in Bangladesh, and the work experience as a Marketing Executive cum Graphics Designer in Imprint.com that is an internet business in the USA that specializes in customizing Promotional Products. The core responsibility is to design email promotions using marketing skill, and then I have to send it to the IT department. Imprint usually does direct marketing. It promotes it's advertised on various websites. People click on those ads if they feel interested and those ads are linked to the official website of Imprint. This organization also runs promotions through emails and calls. The emails are also linked with the website. The sales representatives call the registered customers and offer them some discounts.