Promoting sales in Automobile industry: A Study on Runner Automobiles Ltd

Abstract

The main concentration of this report is to evaluate the sales steps and procedures and how these steps and procedures impact positively on the increase of sales in Runner Automobiles Ltd. There are many Automobile companies in Bangladesh. Among them, Runner Automobile Ltd is a remarkable one. With the combination of its high skills employees and resources, it has brought a revolutionary change in the field of transformation in Bangladesh. Runner Automobile Ltd has a wide range of motorcycle which has from 50cc to 150 cc motorbike, truck, pickup, three wheelers. Among them, Dayang Runner is a forerunner. With its sole operation in Bangladesh, it has employed nearly 1000 employees. Among all other competitors, this organization has positioned as a leader in the said industry.

Factors that impact on sales increase contain both internal and external including product, marketing system, and strategy, the performance of marketing executives, the technology used, Consumers and institutional buyer expectation, Economic cycle, laws and regulation, and competitor. Based on the knowledge of these variables this study tried to find out the strategies Runner Automobile follows to create a positive impact on its sales. Major strategies followed by Runner Automobile include post-purchase memo & content, different facilities for dealer and coco point, usage of the efficient marketing team, categorizing customers into various categories and approaching accordingly, usage of cash and credit sales. Bases on the practical study, several recommendations have been provided with may play a key role to foster the sales of vehicles marketed by Runner Automobile Ltd.