Successful packaging and product purchase
Hasan, Md. Rashadul Alam
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Packaging sector is one of the largest sectors in the whole world. Approximately 99% of the product needs packaging for various things. Protection, attraction, attention are the obvious thing for a product when the consumer buys it. The purpose of this project study is to examine the impact of successful packaging and consumer product purchase. Based on a clear understanding of packaging, advertising, labeling, innovation, and materials this study tries to find out how these variables impact on the consumer product choice. This report consists of three major parts with a different task and tried the level best to make a standard report based on this topic. On the basis of the concepts, a framework has been developed that shows the relationship between the variables. To examine the impact of packaging variable on consumer purchase intention of products, a survey has been done. Using a questionnaire data has been collected from one hundred respondents. Various descriptive statistics have been used to analyze the data. Results show that among the three variables namely quality of packaging, labeling, and innovation, the most important variable is innovation in packaging. At the end of the report, findings are given. Based on the results several recommendations for packaging about what activities they need to follow to increase more customer attention on the product are also given. I hope the packaging sector will be benefited from those recommendations and the overall conclusion is given according.
- Marketing