Marketing Strategy at the Non-banking financial Institution Of “IDLC Investments Limited”

Abstract

IDLC Investments Limited (IDLCIL) has started its operations from August 16, 2011, to offer merchant banking services to both individual and institutional clients. In its short period of time IDLCIL has achieved a lot and became one of the major contributors to profit and revenue for IDLC Finance Ltd. Discretionary Portfolio Management (DPM) has played an important role in the achievements of IDLCIL. They are successfully serving their individual and institutional clients. This report describes the learning and experiences derived from working in IDLCIL as an intern for three months. Firstly, I wrote a brief about IDLC Investment Ltd. Then I gave small descriptions of my contribution and my learning’s. In the process, I have also gained an improved some corporate skills which can be of great value like communication skill, multitasking, flexibility, being calm and humble. There can be various types of financial institution in an economy. Depository and non-depository are the common divides. Among non-depositories, there are insurance companies, leasing companies, investment bank and companies, and pension fund. But our selected company IDLC is special types of company. It is a multi-product company with various wings. It provides various types of financial services. It has a very enriched leasing operation along with a strong merchant banking operation. After a short discussion about its overall business activities we directly go to our main concern, leasing and merchant banking activities of IDLC. There we discuss its various products, terms, and condition, the contribution of these activities to parents companies. But as a merchant bank, it is playing a very important role in building our economy. This is a very important time for our capital market when most of the countries in the world are in recession. Strong merchant banking companies like IDLC can help to overcome this situation.