Evaluation of Customer Service: A Study on Prime Bank Limited

Abstract

For the economic and social development, banks and other financial institutions of a country play an essential and important role. Now the financial system is organized by banks in Bangladesh. Prime Bank limited which is a renowned and reputed bank in Bangladesh and business was created by Prime Bank and it started on 17th April 1995. For growing the economy of this country prime bank plays a significant role and it impacts the growth of the economy. “Customer satisfaction is one very essential for succession toward progress and expansion for any service institution”. For building a good position in market excellence in customer service helps more an organization besides it also retain more customers for excellent customer service. PBL provides various types of service to its customers to satisfy their customer. Prime Bank Limited, Bijoy Nagar branch has three departments and these are General Banking Department, Foreign Exchange Department, and Credit Department. These three departments serve their customers with the help of customer service.

Evaluation of Customer service of Prime Bank Limited is noted as customer satisfaction and commitment, customer retention, employee engagement, customer experience, service management, service culture, service delivery, service quality, consistency and credibility, creativity and capability. Prime Bank Limited focus to their customer service aspects to satisfy their customer and to provide proper customer service.

So Prime Bank is the bank, which will go on in the banking sector of the world with their slogan ‘A Bank with a different’