Managing Marketing Communications: A Study on Hemas Consumer Brands Bangladesh Limited

Abstract

Hemas group is producing products under several consumer brands and distribute these directly and indirectly around the world. It always try to enrich human lifestyle via innovation, trustworthy, and in exceptional way. Hemas is the market leader in personal care sectors and it also encompasses a range of products for adults and babies in skin care, hair care, toiletries, fragrances and oral care. Hemas Consumer Brands run its business by following the mission is “To Passionately deliver Outstanding Products and Services thus Enriching the Lives of our Customers and creating Superior Value to our Shareholders”. The strength and weekness are also mentioned in this report, the strength are natural ingredients, best quality products, strong sales team, regular updated market informations and so forth. The weaknesses are weak distribution channel, less strong marketing team, less TV advertisement, or newspaper advertisement and so on. The last part of the report represent the usages of Integrated Marketing Communication Tools (Advertising, direct marketing, online marketing and so forth) of Hemas Consumer Brands. My activities and learning that I did in my three months internship period are also given in the last part of the report, market audit informations(procedures of market audit, number of territory, audit reports) , activation activities, contribution on digitial marketing informations, marketing communications informations with agencies and TSO/TSM.