Value creation in banking service: A study on BRAC BANK LTD.

Abstract

Marketing tries to correlate between two components: value-creating through various process and customer relation maintenance. The core objective of the report is to explore through the first part “value creation”. Value is created for both product and service. Through the reflection of a financial institute (BRAC BANK LTD) the author tries to bring up the basic essence of value creation and value chain planning in a banking service area. The journey of BRAC BANK LTD was like any other commercial bank. But they found a gap in the whole banking industry which is known as Small and medium enterprises. Very few financing options are available for the targeted group but BRAC BANK LTD optimized their effort and created a healthy financing for the particulars. To create such value some careful planning must be made. The bank did their best on planning as each year some new contribution or value source is found by them. Moreover, they also come up with some blueprint to reinforce their upcoming projects. The value planning is a lengthy comprehensive process and comes with a lot of components. Each of the core components adds value to the service that reaches to the end customer.