Retail Banking product and Services of BRAC Bank Limited

Abstract

This report is prepared as a requirement for the successful completion of my BBA Program of United International University. As a part of the internship program, I got the opportunity to work for a period of three months in the Product department under Retail banking division of BRAC Bank Limited. Commercial banks play an important part in the economic development of a country. As a fully operated commercial bank- BRAC Bank Limited has emerged as a market leader in the private sector, reciprocal the pattern of SME financing by achieving unexplored market niches. This report has been divided into four broad segments: First chapter consists of a brief description about the report introduction, objective of the report, methodology and scope of the study. Second chapter consists of a brief description about organization, corporate mission, vision, values and CSR activities. . During this period, I have learned about this organization and operations that are conducted by the Retail Banking Division. There are several departments under Retail Banking Division: Retail Deposits, Loans, Customer Experiences, cards. Third chapter of this report comprises of all the departments under retail banking along with all the different products and services offered. Current accounts, Savings accounts, Term Deposits, Loans, Debit/Credit Cards services. This division also operates the priority banking segment which includes Premium Banking and TARA-women banking providing personalized banking services for specific market segments. Finally, the Fourth chapter consists of some findings of the BRAC Bank Limited provided with some recommendation in order to improve their financial situation, customer service quality.