Internship Report On Overall Marketing Strategy & Implementations of Prothom Alo Digital

Abstract

The Internship report is an evaluation of my work experience at Prothom Alo Digital and my knowledge about digital marketing industry and how it functions work.

My internship period had started on the 10th of February 2018 and ended on 10th of May 2018. During these three months, I was treated as a full-time employee at my workplace and gathered experience that helped me gain a basic idea about digital marketing functions of Prothom Alo Digital.

This report initially a brief introduction of Prothom Alo Digital and some of the services it provides. The overall marketing strategy is methodically discussed factor from the digital advertisement works to how smartphones or laptop have been a dominating aspect in the growth of digital marketing in Bangladesh. In this report, I discussed the overall marketing strategy and their work process. However, digital marketing has different functions about their work activities.

I had very short time to evaluate the all work of prothom alo digital and some of the data provided on it may not be accurate by this time it is evaluated as we know that google analytics literally change every day. Overall, I believe this report have enough information about the overall marketing strategy of Prothom Alo Digital.