Market Development Practices of Hemas Consumer Brands: A hands-on initiative of Direct Marketing Campaign

Abstract

Marketing of Hemas Consumer investigated by Consumer Brands Bangladesh Limited. utilizes in Bangladesh. Promotional ideas for Colombo Coconut Hair and BIC. Getting companies to buy specific consumer benefits to enhance interaction According to the report, Hemas Brands uses a diverse range of marketing techniques. Use of tools for marketing communication, site activation activities, and consumer incentive. Marketing programs study the business practicality of marketing and evaluate. Using feedback, sales results, and engagement metrics to measure effectiveness of the campaign. Hemas has been successful in employing localized marketing strategies that resonate with Bangladeshi consumer habits. Initiatives like the Ramadan-focused. A rural incentive programmed for mobile top-ups in Colombo and the BIC Body Razor campaign. Coconut Hair Oil has proven impactful influencing target customers. Nonetheless. They face issues like short time, limited access to customer information and more. Products from established FMCG brands continue to affect campaign results negatively. The report further highlights that digital marketing and we are becoming increasingly important. commerce in consumer engagement. It suggests that Hamas Consumer Brands could. Provide more data-driven insights to enhance its marketing strategies further. Expanding advertising on regular media and strengthening distribution networks in rural areas. areas. The current report is a study on Hem Typical of Market Engagement Strategy New Products. Marketing of Hemas Consumer investigated by Consumer Brands Bangladesh Limited utilizes in Bangladesh. Promotional ideas for Colombo Coconut Hair and BIC. Getting companies to buy specific consumer benefits to enhance interaction According to the report, Hemas Brands uses a diverse range of marketing techniques, Use of tools for marketing communication, site activation activities and consumer incentive. Marketing programs study the business practicality of marketing and evaluate. Using feedback, sales results, and engagement metrics to measure effectiveness of the campaign. Hemas has been successful in employing localized marketing strategies that resonate with Bangladeshi consumer habits. Initiatives like the Ramadan-focused. A rural incentive programmed for mobile top-ups in Colombo and the BIC Body Razor campaign. Coconut Hair Oil has proven impactful influencing target customers. Nonetheless, They face issues like short time, limited access to customer information and more. Products from established FMCG brands continue to affect campaign results negatively. The report further highlights that digital marketing and we are becoming increasingly important. commerce in consumer engagement. It suggests that Hemas Consumer Brands could. Provide more data-driven insights to enhance its marketing strategies further. Expanding advertising on regular media and strengthening distribution networks in rural areas. Areas. By connecting academic marketing theories with practical applications in the industry, this report acts as a valuable resource for both students and marketing experts eager to grasp effective market engagement tactics within the Bangladeshi FMCG landscape.