A Study on Sales and Marketing Operations of Mermaid Group

Abstract

The following internship report is titled as; A study on Sales and Marketing operations of Mermaid Group: An internship perspective and is long based on my observations and experiences as an intern at the corporate office of Mermaid Group a renowned real estate and development company in Bangladesh. The report describes the operations of Sales and Marketing Department, relations with customers and its contribution to the overall development of the company. The key purpose of the report is to perceive the way in which Mermaid Group carries out its sales and marketing processes and to relate the practices to ideas acquired during the BBA program. The most important aims are to understand the process of creating leads, the way customers are managed, and the organization of field visits and the promotion activities as well as the difficulties the sales team have to overcome to work in the competitive real estate market. The report was compiled using both secondary and primary sources of information. Primary data was completed through observation of daily operations, interviews with employees and accompanying client field tours. The company was used to obtain secondary data on its webpage, internal records, and published articles in the industry. As an intern, I was to make phone calls to potential clients, provide teleconferences about project details, schedule site visits, manage the databases of clients and assist in creating advertisements. I have noted that Mermaid Group relies on online advertising and word of mouth marketing. All in all, the internship improved my communication, negotiations, and time management skills and provided me with a practical understanding of what it is like to work in the field of real estate sales and marketing.