A STUDY ON Merchandising and Marketing Coordination: An Observational Study of Epic Group

Abstract

The BBA degree provides students with a unique opportunity to apply theory in the real-world context of business activities through this internship. I gained exposure to the worldwide garment manufacturing sector during my three months of service at the Tejgaon Merchandising Department of Epic Group. Epic Group is a branch that offers all-around clothing solutions based in Hong Kong. Bangladeshi textile manufacturers produce dress shirts, denim workwear, performance apparel, and many other items, totaling almost 100 million each year. My internship allowed me to interact closely with the Hong Kong-based marketing department. It was also our experience in negotiating with suppliers, placing orders calmly, creating product samples for sale, arranging delivery, and staying in contact with buyers. Among Epic Group's key assets are 258 LEED-certified buildings that support sustainable development, as well as a large worldwide customer list, which includes H&M, Walmart, Levi Strauss, Gap, and Uniqlo. Industry 4.0 and green manufacturing are two other areas where the corporation is investing. In an attempt to lessen the impact of hazards unique to Bangladesh, the company's SPECTRA joint venture in India has recently prioritized geographical diversity. Over 80 percent of Bangladesh's GDP is derived from the exports of ready-made garments. More than 4.1 million people are employed by it, which is a testament to the extraordinary economic boom driven by exports in Bangladesh. The trade rights of the Least Developed Country will be revoked in 2026. As a result, more competitive production nations, such as Vietnam and Ethiopia, will enter the market, and the workforce will also need to upgrade to accommodate more sophisticated manufacturing methods. A business leader must formulate a plan to retain customers, for instance, by setting carbon-neutral goals, outlining a sustainability strategy, and adopting a circular economy approach. Some of these issues include a small but dedicated customer base, the lack of a registered or owned trademark, adequate but not outstanding profit margins, and the fact that the majority of the company's activities are based in Bangladesh. The lessons that I have gained about the global garment business and its fast-manufacturing industry, the speed of growth of the industry through the Bangladesh rapid manufacturing growth (RMG) and the effect of value-added products and sustainable development on the industry throughout my internship experience are invaluable.