Building Relationship: Focused on Female Customers and Digital Media Management

Abstract

The saree industry in Bangladesh is thriving, with customer demand growing rapidly across different segments. Since its establishment in 1996, Sharee Centre has operated with the mission of "bringing authentic Bangladeshi sarees to the masses." Guided by core values such as customer-centricity, innovation, craftsmanship, and integrity. During my four-month internship at Sharee Centre, I worked with a specific focus on building strong relationships with female customers and managing the brand's digital presence. The first part of the report outlines the company’s objectives and the strategies that have fueled its growth, with special emphasis on the implementation of innovative digital media techniques that have enhanced customer engagement and brand visibility. The second section explains Sharee Centre's background and its journey of expansion, highlighting the process it has successfully attracted a loyal customer and a female customer. The third section explains Bangladesh’s saree industry. Current market share data indicates that Sharee Centre holds approximately 22% of the market, while Aarong commands 44% and Jamdani Weaves 31%. The fourth section of the report explains my personal internship experience. Here, my primary role was to develop and strengthen relationships with female clients. Handling the company’s digital media platforms. My responsibilities include promoting products through various online channels, creating digital content and Reels to attract and retain female customers, social media platforms. Finally, the last part of the report presents my guidelines based on the knowledge gained during my internship.