From Strategy to Execution: Optimizing Territory Sales Effectively at Pureit Bangladesh

Abstract

All the experiences I encountered during my internship for the period of six months in the Business Development Department of Pureit are presented in this paper titled, “From Strategy to Execution: Optimizing Territory Sales Effectively”. In my role as a Territory Manager, I was able to apply theoretical knowledge in managing sales activities, achieving sales results and designing strategies for effective territory management. The major objective of my internship was to employ market research, strategic analysis and develop strong relationships with the key stakeholders to achieve and exceed the set sales target in the specific territories. The challenges that were faced, the strategies that were employed and the lessons learnt in the course of this time are presented in this study. It included an understanding of market conditions, analysis of the sales figures, identifying the potential for growth, and ensure that the sales team, as well as the distributors, coordinated well with their work. Also, I aimed to enhance the existing sales approaches and increase the sales goals by employing data analysis. Some of the responsibilities that I had to handle included managing operational issues, across regions, monitoring the most successful products' availability, accomplishments, and brand identification standards during my internship, as well as identifying inefficiencies in the distribution channel and designing efficient strategies to increase sales coverage and product awareness. I also engaged in the planning of promotions that address the needs of the various territories to enhance customer satisfaction and business growth. In the report, I have detailed all the possible sales operational processes of Pureit and how the business and technologies are involved in the industry.