Digital Marketing Strategies of Codecony

Abstract

Codecony is a fast-growing website and app development company based in Bangladesh. Since starting in 2022, it has gained trust for delivering affordable and customized digital solutions to startups, small businesses, and large companies, both in Bangladesh and internationally. This report focuses on how Codecony uses modern technologies like Laravel, WordPress, and mobile app frameworks to create high-quality websites and apps. The company develops business websites, e-commerce platforms, and mobile apps for e-commerce businesses and the healthcare and education industries. During my internship, I got practical experience in digital marketing, contributing to tasks like blog writing, SEO, client acquisition, and website analytics. I used my academic knowledge in areas like branding and market research to support the marketing team. Codecony follows a strong marketing strategy to build brand awareness, attract customers, and retain them. It uses tools like SEO, social media, and Google Analytics to grow its online presence. Despite its strengths, such as affordable pricing and innovative solutions, the company faces challenges like high marketing costs and strong competition. To overcome these challenges and ensure sustainable growth, Codecony should promote its unique features and offer value-added services to reduce reliance on discounts. It can also use advanced technologies like AI and web analytics together to create more personalized marketing strategies. These steps will help Codecony differentiate itself in the market and achieve long-term success in website and app development.