From Strategy to Execution: Optimizing Territory’s Sales Effectively at Unilever Pureit Bangladesh

Abstract

All the experiences I encountered during my internship for the period of six months in the Business Development Department, Unilever Pureit is presented in this paper titled, “From Strategy to Execution: Optimising Territory’s Sales Effectively”. In my role as a Territory Manager, I was able to apply theoretical knowledge in practicing the management of sales activities, achievement of sales results and designing strategies for effective territory management. The major objective of my internship was to employ market research, strategic analysis and develop strong relationships with the key stakeholders to achieve and exceed the set sales target in the specific territories. The challenges that were faced, the strategies that were employed and the lessons learnt in the course of this time are presented in this study. It included the understanding of market conditions, analysis of the sales numbers, identifying the potential for growth, and ensuring that the sales team as well as the distributors coordinated were in well their work. Also, I aimed at enhancing the existing sales approaches and increasing the sales goals by employing data analysis. Some of the responsibilities that I had to handle included the management of operational issues, regions. monitoring of One the of availability the of most the successful product, achievements and of ensuring my that internship the was brand identification standards of were inefficiencies within met the across distribution the channel and the design of effective strategies to enhance the sales coverage and the awareness of the products. I also engaged in the planning of promotions that address the needs of the various territories to enhance customer satisfaction and business growth. In the report, I have detailed all the possible sales operational processes of Unilever Pureit and how the business and technologies are involved in the business.