SUSTAINABILITY PRACTICES OF IMAM TELECOM

Abstract

Established in 2002, Imam Telecom Limited has grown into a major player in the mobile accessories market, focusing on providing high-quality products for middle-class and high-end consumers. The company offers a wide range of mobile accessories, including batteries, chargers, cables, and other related products, which are highly regarded by both retailers and smartphone users. Imam Telecom operates through an extensive dealer network, comprising 98 dealerships, with 90 in urban areas, 7 in rural regions, and 1 international branch in China. The company partners with over 175 dealers and several Chinese suppliers, ensuring a broad market presence in Bangladesh and abroad. In addition to its core business of mobile accessories, Imam Telecom has expanded its operations through several subsidiary brands, including Smile Mobile, Imam Electronics, Memory Bazar, Imam Power, and Imam Mobile. Imam Electronics, launched in 2017, focuses on the distribution of electrical products such as lighting bulbs and switches. The company also provides high- quality home appliances and electronics, such as LED and 4K TVs from renowned brands like Xiaomi, Samsung, and Sony. Imam Telecom’s product range includes a wide variety of mobile accessories, such as high- capacity polymer batteries, smart chargers with fast charging capabilities, and advanced data cables with Power Delivery support. The increasing adoption of smartphones, coupled with growing disposable incomes in regions like Bangladesh and China, has led to a significant rise in demand for these accessories. Imam Telecom has positioned itself as a leader in providing these solutions, catering to both consumer and retailer needs. With over 500 employees, Imam Telecom remains committed to delivering innovative products and services, driving growth in the global mobile accessories market. The company's vision is to further its expansion while maintaining a reputation for high-quality products and customer satisfaction.