The Marketing Practices of Theatives: An Internship Experience

Abstract

Theatives is a pioneering CGI (Computer Generated Imagery) and animation studio founded in April 2024 by Md. Hasibul Huq Shanto and Anas Ahmad. The company specializes in delivering high-quality visual content that elevates brands and engages audiences across multiple platforms. With a commitment to creativity, innovation, and client satisfaction, Theatives provides a diverse range of services, including CGI advertisements, product animations, and game assets. The report examines Theatives' strategic approach, operational practices, and competitive landscape using various analytical frameworks, such as SWOT and Porter’s Five Forces. Through these analyses, the report identifies Theatives' strengths, including its specialized expertise, strong creative team, and innovative product-focused approach. However, it also highlights key challenges, such as high competition, limited brand awareness, and the need for continuous technological investment. In addition, this report provides insights into the CGI and VFX industry in Bangladesh, where demand for high-quality, visually compelling advertisements is growing. Theatives has an opportunity to expand both locally and internationally by focusing on high-value services, such as augmented reality (AR) and virtual reality (VR) integrations, which can differentiate its offerings and attract a broader client base. Financial analysis and market positioning are also discussed, providing an overview of Theatives' revenue streams, cost structures, and potential for profitability. The report concludes with recommendations to enhance Theatives' market presence, expand its technological capabilities, and strengthen client relationships to ensure long-term growth and sustainability. This report reflects my learnings and observations during my internship, offering valuable insights into the operations, challenges, and growth strategies within a CGI and VFX-focused startup in a competitive industry landscape.