Impact of Artificial Intelligence on Future Marketing

Abstract

Using a quantitative approach, this study investigates how artificial intelligence (AI) will impact marketing in Bangladesh in the future. Examining the existing use of AI in marketing and highlighting both its potential advantages and the barriers to its complete integration are the goals. 120 respondents from ten different industries in Bangladesh provided data, which was then analyzed with SPSS and MS Excel (V. 25). The findings show that artificial intelligence (AI) greatly improves marketing strategies by providing more accurate customer targeting, tailored content, effective campaign management, and sophisticated predictive analytics. These developments help businesses make better decisions and save a significant amount of money on marketing. The report does, however, also point out important obstacles to the wider application of AI in marketing. These include a lack of qualified AI professionals, faulty data, budgetary limitations, and inadequate technology infrastructure. Despite these challenges, the results imply that AI integration can proceed more quickly with appropriate funding for staff development and training as well as strategic cooperation between corporate marketers and the government. The study suggests a number of remedies, including raising public and commercial sector knowledge of AI, improving infrastructure, and developing partnerships to create supporting legal frameworks. To fully realize AI's potential in revolutionizing Bangladeshi marketing practices, several steps are necessary. In the end, the study offers insightful information to business marketing executives, marketers, and legislators who want to promote creativity and uphold competitiveness using AI-driven marketing tactics.