SWOT Analysis of foodpanda

Abstract

The executive summary provides an overview of the report titled "SWOT Analysis of foodpanda," focusing on the Strengths, Weaknesses, Opportunities, Threats, and online food delivery services. In today's fast-paced world, SWOT Analysis is essential for staying competitive, especially in the online food delivery market, which has become increasingly popular due to its convenience and safety. foodpanda, a leading food delivery platform, employs a variety of SWOT Analysis techniques to engage consumers and expand its market presence. This report aims to explore and evaluate foodpanda’s SWOT Analysis, including digital marketing, customer engagement, brand positioning, and promotional activities. The objective is to assess how these analyses contribute to the company’s success and identify potential areas for improvement. Throughout my three- month internship at foodpanda, I had the opportunity to work closely with the marketing team, contributing to various campaigns and gaining insights into the practical aspects of marketing. This report presents a comprehensive account of the responsibilities I undertook during my internship and the analyzing initiatives I was involved in. The analysis reveals that the emergence of digital technology has significantly influenced foodpanda’s marketing, enhancing its ability to attract and retain customers through targeted advertising, social media engagement, and personalized promotions. The Covid pandemic further accelerated the shift towards online food delivery, making SWOT analysis more crucial than ever. In conclusion, this report underscores the importance of continuously refining marketing to meet the evolving preferences of customers and maintain a competitive edge in the online food delivery market. By leveraging innovative marketing techniques and maintaining strong customer relationships, foodpanda can strengthen its position as a leading online food delivery platform, catering to the demands of modern-day consumers.