Internship Report on Digital Marketing in NEXT Ventures

Abstract

This paper examines Next Ventures, a notable digital company firm located in Bangladesh, and its subsidiary, FundedNext, which works in the proprietary Forex trading market. It discusses the company's strategic positioning, market dynamics, and the lessons learned from an internship at FundedNext, with an emphasis on digital marketing activities and contributions made during the internship time. Next Ventures differentiates itself in the FinTech industry by making strategic investments in technology and having regulatory expertise. The company has strategically positioned itself by utilizing significant resources to innovate and navigate regulatory challenges. By forming strategic alliances and acquiring other companies, Next Ventures expands its market coverage and operational capacities, establishing a strong obstacle for potential new competitors. The company stays ahead by incorporating exclusive technologies and fostering solid supplier connections, reducing the impact of any one supplier. FundedNext operates in a market where traders typically have low bargaining power because trading packages are standardized. The company's methods guarantee equality and openness, providing options that meet different requirements with no opportunity for bargaining. This approach results in strong customer loyalty because traders are guaranteed fair and consistent terms. FundedNext's focus on constant innovation and competitive differentiation helps to mitigate the threat of substitutions in the Forex prop trading market. Even though traders can choose other methods like self-funding or automated trading platforms, FundedNext's dedication to quick payouts and beneficial trading terms sets it apart. The strong competition against established players like FTMO and MyForexFunds is due to the firm's global reach and attractive terms. The internship at FundedNext required performing various tasks in the digital marketing department, such as managing campaigns, analyzing performance, creating content, and conducting market research. The hands-on experience involved managing digital marketing campaigns on Meta Ads and Google Ads, analyzing campaign performance with Google Analytics, and contributing to strategic initiatives to improve customer acquisition and revenue. The training program consisted of an extensive company-wide orientation followed by specific digital marketing training, which helped enhance essential skills in digital marketing tools and strategies. Suggestions for enhancing FundedNext's digital marketing operations 6 | P a g e after the internship involve utilizing advanced data analytics and AI tools for improved campaign optimization, creating a unified cross-channel marketing plan, and diversifying content types for increased engagement. Ongoing learning and improving skills are important for staying competitive. Moreover, prioritizing revenue enhancement, enhancing customer feedback processes, and advocating for sustainable marketing strategies will continue to improve the company's market standing and efficiency. In general, Next Ventures and FundedNext are in a good position to use their creative strategies and focused approach to drive growth and stay at the top in the changing FinTech industry. The internship findings underscore the significance of strategic marketing and operational excellence for maintaining a competitive edge and attaining lasting success.