Internship Report on Strategic Sales Management of Coders Trust Bangladesh

Abstract

"Sales management" in this context refers to the process of effectively reaching sales objectives through precise financial and investment forecasts. The aim of sales management is to support a company in maximizing its sales staff's skills and achieving marketing goals efficiently. As digitization accelerates, many underdeveloped countries, including Bangladesh is now concentrating on the digital economy, especially in the global digital outsourcing sector. Digitalizing an economy allows for speedier economic growth by generating new job possibilities and encouraging innovation in the country's service sector. Many large corporations in affluent nations like the United States, the United Kingdom, and Australia outsource their IT work to places like Bangladesh in order to cut costs and minimize risks. An organization called CodersTrust is dedicated to giving students in developing nations access to microcredit and instruction in both soft and technical skills. CodersTrust was established with funding from the Daniela Development Fund and the Danish International Development Agency to assist students from impoverished nations in improving their programming abilities and standing out in the freelancing market.This study aims to explore the concept of strategic sales management and examine how CodersTrust Bangladesh, a company specializing in talent training and development, manages its revenue through various sales and marketing strategies. Key areas identified for attention include live consulting, increasing client satisfaction, delivering improved customer responses, expanding the number of campuses and branches, and launching a university campaign. These strategies are designed to help the firm grow in both sales volume and organizational development.