Social Media Marketing on E-commerce in the Context of Jitben.com

Abstract

The goal of the internship program, which concludes the Bachelor of Business Administration education program, is to help students acquire knowledge about the business arena and provide them with practical experience with real-life business activities. With the aim in focus, I began my internship at Jitben.com on December 1, 2022, within the digital marketing department. Since digital marketing is constantly changing, I have the opportunity to expand my skill set, develop my creativity, and come up with new strategies for reaching my target audience. In this report, I have worked with Jitben.com to explain the purpose, process, benefits, and functions of digital marketing in an e-commerce company, as well as to show its importance. Before continuing on to the main topic of the report, I provided all necessary introduction information in the first chapter. Here, the objective scopes and limitations are explained. I have tried to establish realistic and effective objectives for the report, overcome all limitations, and prepare a fruitful report. In the second chapter, I provided a quick overview of Jitben.com. I have introduced the organization and discussed its beginnings and history in this section. I have discussed Jitben.com's consumer mix, product mix, operations, and corporate organogram. In the third chapter, I conducted a literature review of the e-commerce and digital marketing industry as a whole. I have discussed my internship-related duties and responsibilities in the fourth chapter. I have performed a variety of responsibilities related to digital marketing departments. I have also described the applications of digital marketing tools and how Jitben.com makes use of them. In the end, I shared some suggestions for enhancing strategic marketing efforts, valuation, customer segmentation, and services, as well as some essential understanding.