Digital Transformation and Green HR of Banglalink Digital Communication Limited: An Analysis of the Synergy between Technology and Sustainability of employee engagement in HR Practices

Abstract

This report focuses on the implementation of digital platforms, namely V-People, V-Fleet, and V-Lounge, and their impact on Green Human Resource Management (HRM) practices at Banglalink, a leading telecommunication company in Bangladesh. The objective of this study is to analyze the synergy between digital transformation and sustainability in the HR practices of Banglalink. This report begins with an introduction that provides an overview of the study and its significance. It highlights the increasing importance of digital transformation and sustainable practices in organizations and sets the context for the analysis of Green HRM at Banglalink. The report's objectives are mentioned, and one of them is to look at how digital platforms affect sustainability, employee engagement, and work process efficiency. The study intends to gauge the degree of employee consensus regarding the beneficial effects of these platforms. To collect information from employees, a thorough questionnaire is created, and a formatted agree-disagree question is used. Examining the effectiveness of work procedures and the perceived effect of digital platforms on employee engagement are the main objectives of the questionnaire. For this research, 24 employees from 4 different department with different level of experience has been surveyed to find out the correlation between the employee engagement that HR focused to develop in Banglalink to make the workplace greener and the research explores the idea of "green HRM" and its relevance, highlighting its potential to promote environmental performance and sustainability inside enterprises. It discusses the numerous platforms and activities designed to promote sustainability and efficiency as it examines the use of Green HRM practices within the context of Banglalink. It has been determined that implementing these digital platforms is consistent with the concepts of Green HRM and will help promote environmental efficiency, reduced emissions, and paperless processes. The platforms support sustainable activities including promoting eco-friendly driving habits, tracking driver behavior, and optimizing vehicle routes. In conclusion, Banglalink's use of digital platforms has shown to have a favorable effect on the sustainability and efficiency of work processes, but they might need to work more with Finance and Commercial department. The company's Green HRM practices have been aided by the deployment of V-People, V-Fleet, and V-Lounge, which has enhanced communication, streamlined processes, and increased efficiency. The outcomes of this study emphasize the significance of sustainability and digital transformation in influencing HR practices and promoting a greener and more effective workplace.