Evaluation of General Banking Activities of First Security Islami Bank Ltd. (Banani Branch)

Abstract

The prime objective of this report is to evaluate the general banking activities of FSIBL as well as to analyse customer satisfaction of the said bank in the general banking sector. For preparing the report, this study needed to collect some resources or data. So, for the sake of analysis, both Primary & Secondary data were collected for the study from the relevant sources. The internship report consists of seven chapters in total. The First chapter is all about Introduction. In the introductory part, the report has incorporated a discussion about the introduction of the study, the purpose or objective of the study & the sources of data which are required to prepare an effective report. Then the Second chapter has been inserted to the report. In the second chapter, the background of FSIBL; Mission & vision of this Bank, Strategic objectives, Goals & various departments of FSIBL have been discussed. After that, the Third chapter. In this chapter, there has been a discussion about the General banking segment of FSIBL. That means, various functions of FSIBL includes, Account opening & closing, Issuing of Cheque, Cheque clearing, Cash section, Online banking as well as SMS banking & ATM banking. Then the paper is followed by the Fourth chapter which entails description of various products & services offered by FSIBL. Then, comes to the Fifth chapter. The fifth chapter includes my overall internship experience at FSIBL. In the Sixth chapter the paper has incorporated the SWOT analysis of FSIBL. Lastly, the Seventh chapter of the study contains Customer Satisfaction Analysis of FSIBL. Customer satisfaction analysis means how much customers are satisfied with the overall customer service of FSIBL. After that, recommendations as well as conclusions were inserted into the report to guide the FSIBL’s future which were drawn from the analysis of the whole study. The prime findings of the study of FSIBL are that FSIBL’s online Banking service isn’t too much faster as expected by the customers. Sometimes, it takes a little bit more time, especially in the case of online banking operation. Hence, skilled manpower or efficient human resource or automation can be deployed into the relevant places to ensure very fast online banking services along with proper promotional activities.