Product Management of Kazi Food Industries Limited

Abstract

This report on Product Management of Kazi Foods Industries Limited is completed based on the knowledge from the experiences gathered from this internship and the report provides actual information from the working procedures as well as the marketing and branding practices in Kazi Food Industries Limited.

The demands for the food and beverage industry are continuously increasing and because of this the industry itself in Bangladesh is growing rapidly. And due to this exponential growth, many competitors entered into this sector with new food and drink products. To stand out from these competitors, Kazi Food Industries Limited differentiates themselves by activities like collecting the raw material from their own sources, processing the materials with collaboration of foreign production managers, storing the final products, and supplying the products through distributors by developing an integrated product management value chain..

The basic intent of the report is to present the product management, which can be split in to product development and product marketing. It covers the strategies of Kazi Food Industries Limited to enhance the value of brand and product in a very complex and competitive environment (product development). Their product development process was found to be data-driven and market-oriented. Consumer perception of a number of alternative brands, advertising and promotional activities, market share and growth are also shown in the report (product marketing) as they affect the outcome of the marketing activities of Kazi Food Industries Limited. Finally, some suggestions were made in the form of recommendations so that the organization may improve its marketing performance and overall profitability.