Competitive Analysis of Desh Engineers Mfg. Co. Ltd.

Abstract

DESH ENGINEERS.MFG.CO started their journey in 1986. Desh Engineers is keeping up the tune in earning the confidence to serve best product to their valuable customers. Bangladesh is suffering form power loss. Substation plays a vital role to control the electricity. Desh Engineers are providing quality product to help in power sector. Another big issue is cheap substation equipments can create short circuit and cause fire. In recent years we have seen many disaster for fire in many factory and garments this happens when when cheap quality product is used.Desh Engineers is known for their quality and they have been serving for years.

Desh Engineers are providing in the power sector for years. They are trying to lower the power loss. Because they are the manufacturer of substation equipments they try to make product that take less energy and can handle short circuit in sudden power loss or over voltage they use quality breakers that can heal itself which is great technology and they use quality capacitors that does not burn during sudden power loss or over voltage issue.

Dehs Engineers serving to the market for years. As they mostly deal in B2B business their marketing and other management system is much different the B2C market. They mostly make product after getting an order and sometime they also sell readymade products . Desh engineers have a well reputation in the B2B market. As they mostly serve to different developer companies their comes form dealers and sometime work is captured by their own marketing team To capture the market, they use different technique like as provide gift, free bottle for sellers etc, and also use promotional tools that create awareness to the people. In the marketing strategy discuss I have used the porter’s five force model, SWOT analysis, marketing 4p’s, product life cycle, promotion strategy,