COMPETITIVE SITUATIONAL ANALYSIS OF FOODPANDA BANGLADESH

Abstract

FOODPANDA is an online food delivery service that allows customers to place orders using a mobile app or website and have their meals sent to their homes. It's an international online marketplace where users can place orders from a wide variety of restaurants from all around the world. In addition, the company employs a sizable army of riders who shuttle meals between kitchens and front doors. The main objective of the study that was conducted for the report was to conduct an analysis on how the FOODPANDA captures markets in the online delivery service industry of Bangladesh. The project report also aimed to conduct a study on the competitive situational analysis that the FOODPANDA Bangladesh faces in order to facilitate the expansion of the organization. As a result of doing the analysis of company, Porter’s five forces model of online food delivery services and SWOT analysis, FOODPANDA Bangladesh has been able to address some of the difficulties that they have in their online food delivery services which are there is a high risk of competition among the current market competitors (like PATHAO), price discrepancy, limited restaurants range, poor infrastructure and limited discount offers. These market competitors need to take some steps to keep the leading position in Bangladesh, so they can continue to prioritize customer retention. Therefore, some recommendations for FOODPANDA Bangladesh are provided in this report based on the findings of this study. These recommendations, which are aimed at assisting in the understanding of the current challenges they face in the expansion of their business within online food delivery services in Bangladesh, are included in this report. FOODPANDA Bangladesh should make use of a range of materials while constructing barriers against it, and it also has to adopt some creative approaches to promoting it.