Sales administration & Trade Marketing Activities of Hemas Consumer Brand (Pvt) Ltd.

Abstract

The Fast-Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh with well-established distribution networks, intense competition between the organized and unorganized segments and low operational costs. Being a developing economy, Bangladesh is gradually becoming a large market, especially for the FMCG. While purchasing high involvement products like electronic goods, luxury items or lifestyle products, the prior in-home decisions of purchase are not usually altered in the store environment. On the contrary, for the convenient and low involvement products like salt, flours, pens, chocolates, etc., a significant level of distortion from the prior decision of brand choice is frequently observed. These convenient and low involvement products are also known as FMCG in marketing.

Hemas Consumer Brands is one of the growing participants in this industry which started its business in Bangladesh back in 2010 and still performing well in the market. This report will describe how Hemas sale administrators operate and maintain sales report in Hemas head office. This report will also describe different trade marketing actions that are designed to create meaningful impact on the sales.

In the section 1 of this report, origin, objectives, scope, and limitation of the report is described. Section 2 contains the background of the organization, a brief history, vision and mission of the company, product offerings with target customer, how the company positioned itself in the market, the overview of the departments with the working department and other necessary information of the company.

After these sections, two of the most important parts of the report are described. Section 3 contains nature of the internship and the responsibilities that were carried out as an intern and section 4 describes the responsibilities in the action part along with reflection of internship on learning and growth, key learning from the internship and how internship added value to the overall academic and future career achievement. Conclusion, findings and recommendations are added in section 5 which is followed by references in section 6 and required appendix in section 7.