Marketing Strategy for Emerging LED Product in Lighting Industry of Bangladesh

Abstract

The overall lighting market in the world is starting at now encountering a radical change, filled by the exponential urban improvement expected all through the next decade, and the drive towards always significant essentialness viability. Also, the Light Engineering Sector (LES) has been perceived as an essential part of Bangladesh which has intensity to assume a huge part in the monetary advancement alongside a huge extent of business age. The Government of Bangladesh has announced light building segment as a standout amongst the most need areas in the fare approach 2009 - 2012. A gauge demonstrates that there are around 40,000 light designing businesses in the nation. Govt. motivators for the activities of any sort vitality sparing Product are empowered in the new Spending plan 2013-14. CFL and LED Product are urged more to push stack shedding emergency far from Bangladesh and in such manner, govt. is giving new motivating forces. Driven market is progressing and has an awesome future in Bangladesh as well as around the globe. Its prospect in the worldwide market and in the nation, is an incredible open door for the business people. A new LED light from Super Star Group is going to take this opportunity & launch the organization to serve both household & business group of customers this year. Hence, market study & marketing strategies are being prepared to market the lighting products successfully. Initially, the products will be distributed in the Dhaka city only. Market audit has been conducted on customers, employees, retailer’s wholesalers & importers of lighting products to help preparing the marketing strategy & the market study successfully. Super Star Group has a vision to lead the lighting market, specially the LED market in Bangladesh. I had the opportunity to work, study, research and make a report on this company during my internship program. This internship report has provided some interesting insight into the activities of lighting sector, light engineering market, customer development, branding strategies, marketing strategies, market research, field research and a lot about lighting products & market.