ASSESSMENT OF THE IMPACT OF AKIJ FOOD & BEVERAGE LTD'S CSR ACTIVITIES

Abstract

One of the biggest corporations in the Bangladeshi economy, the Akij Group is constantly expanding its line of business. The deceased Mr. Sheik Akij Uddin founded the Akij Group in 2006, which includes the Akij Food and Beverage Ltd. I was given the wonderful chance to work at this sizable organization for Five months. This research relies on Akij Food and Beverage Ltd.'s Trust Department which is operating as CSR under Marketing. This report presents Trust department’s activities, Zakat program, Sadaqah Program and as well as a brief overview of the operations of other areas. Helping people is the only goal of the CSR project. The purpose of CSR initiatives is to assist businesses in building enduring brand identities over the long term, not to boost sales for the company. The internship report provides evidence of how the CSR initiative functions, how it helps the company and the public, and how it develops. The report's introduction, objective, methodology, and literature review on the zakat program were the subjects I covered in the first chapter. After that, I gave a brief summary of the company, its goals and objective, as well as an analysis of its market. I also tried to explain AFBL's products and portfolios and gave a general picture of their trust department or organogram. Then, in chapter three, I tried to illustrate each of their endeavors and demonstrate how they function in the real world. I then made an effort to cover all of their project progress. next, summarized the overall impact of their programs in chapter four. The fifth section discusses my findings and analysis based upon my own views. The conclusion and my recommendations try to compensate the last section. In this report, I've tried to offer a few suggestions based on my own understanding that might be useful. Although there are few errors in this report, the content is nonetheless added and properly integrated despite this.