Marketing Impact of New Features of Saving Accounts

Abstract

The internship report discusses the marketing effects of new Premier Bank Limited savings account features. Marketing is a wide phrase that encompasses more than just product promotion. Establishing a supervisory control approach that produces the much more competent management has a strong impact on sales profit. This necessitates the advertiser collection of data and process large amounts of data (digital behavior) on the potential customer. This allows marketing experts to share information to the leaders of a firm team that has expressed interest in their products or services. Additionally, the marketing team must assist potential clients who are not ready to make a purchase. Rather than just disregarding inquiries Advertisers could maintain those potential clients or issues directly from a website so that sales departments don't mess it up in engaged and promote the company’s information so that in the time to buy a product, you think of your firm first. A consumer study was undertaken to determine the client perception of the Premier Bank's savings account in order to examine the marketing impacts on a new feature of the savings account. The participants were primarily bank particular account user with the prospect to become savings account customers. According to the report, consumers, particularly service holder, housewife, and businessman, Those people would like to open a bank account as a deposit for a savings account, are satisfied. Consumers, beside felt the rate of interest on the deposit payments of savings accounts to be low appealing. In study concludes with a few recommendations for improving the savings account feature and making the aspects more attractive to the clients.