Digital Marketing of Daffodil Group

Abstract

Digitalization is a very important issue in every sector. It helps to implement success and development. Digitalization helps a country to reach at the way of development. Digitalization saves the time of the people. People is now trying to operate every tasks digitally. Scientists and IT specialists have invented many technologies to operate different tasks automatically rather than manually. They are giving more efforts to create more technologies so that other activities can get operated automatically which are now being operated manually. Digitalization helps to operate the tasks of the people automatically and accurately in a short time. It helps to achieve the development in each sector. Bangladesh is not a developed country. It needs to be developed. There is lack of digitalization in Bangladesh. Bangladesh needs to implement digitalization in different activities soon to reduce the gap with the developed countries of the world. Digitalization is a very important issue in the business sector. Digitalization helps the companies to maintain the official tasks in easier way and in a short time. The official tasks of different organizations are now being operated automatically in short time through the digitalization. Different organizations are now selling their products to the customers digitally in the online. Previously, the companies sold their products to the customers physically before the launch of digitalization. But at the present, people are able to purchase their necessary things from different companies through the online. Daffodil Family is a group of companies which have more businesses in education, ICT, health and investment areas. This company provides lots of products and services to the customers. This report is basically prepared to discuss about the Digital Marketing of Daffodil Family. This report aims to understand about the implementation of digitalization in the marketing sector of Daffodil Family. The overview, mission, vision, services of Daffodil Family are also provided here. The study also includes some recommendations for the development of Daffodil Family in future.Daffodil Family is a growing company which makes higher profit by providing lots of valuable services to many organizations and people. It mainly helps the clients by providing ICT and education related services. It earns plenty of profits from its clients in every month. The products and services of this company are outstanding. Currently, they have plenty of clients for their good quality products and services. Daffodil Family is planning to launch more businesses in its company and expand their group. They are expecting that they will get more clients and generate more profit in future.