EXPLORATORY ANALYSIS OF CONTENT MARKETING BY PASSWORD COMMUNICATION

Abstract

This internship report highlights the work experience I gained as an intern in Password Communication's CONTENT MARKETING department. In this report, I discussed my work at Password communication, particularly in content design and Content Marketing activities. I also provided information on my three months of job experience, as well as a detailed description of how I had to interact with different people and analyze the effects of customer relationship management using digital marketing technologies. It is a reflection of my work at Password communication. Password Communication has always provided exceptional service since its inception in 2019 in Bangladesh. Within a short period, it has grown to become one of the country's most known and largest marketing agencies. In my report, I covered a few campaigns in which I was a member of the team, as well as other activities in which I participated during my internship. Password Communication offers an excellent internship program. Employees of an agency must put in a lot of effort to raise the value of a brand. If the agency-client distance can be narrowed, it may make life easier for both sides. Digital marketing communication is still a novel concept that is not frequently used to this day. More investments and research in digital media are required, which may result in improved brand visibility and make the advertising and marketing environment more useful, attracting customers.