Analysis of Digital Advertising Samples of ACI Foods in Social Media

Abstract

Digital advertising position in the FMCG (fast moving consumer goods) business is discussed in this research. The paper is divided into four sections. In the first chapter, the background of the topic was discussed, where three theories were discussed in details. The second chapter is about the organization portion where I have tried to draw a clear picture on ACI Ltd. The project included all of the organization's necessary processes. A complete market assessment in terms of digital marketing of the ACI Food business and other ACI Products were conducted. An analysis of ACI Ltd.’s current products was conducted based on the findings of the study. The third chapter is the project part where fifteen digital marketing samples were discussed and assessed regarding three theories and ending remarks of the project work are covered in the fourth chapters. The purpose of this research is to show how a product is distributed in an organization using digital media and what particular options should be considered when designing a product in a competitive market.