Smartphone purchasing behaviour and attitude of Dhaka city residents

Abstract

Consumer behaviour analysis is an ongoing behavioural process that evaluates the effect of different elements connected to a certain product on clients during a given period. Research and analysis of consumer behaviour can not only help market specialists to understand which variables influence consumer buying decisions, but also allow consumers to meet their needs. In particular, many variables connect to the choice of final purchases of mobile phones in Bangladesh when selecting a certain smartphone with a specific brand. In addition, mobile phone marks are perplexed when understanding the growing consumption requirements that influence these variables. The study aims to evaluate the factors affecting customers by selecting a brand of smartphones. In the study also, the prospects on the most influenced elements and the less aspects that affect the behaviour of consumers have been highlighted by the investigation as a whole. The study reveals that compared with domestic brands (such as Walton, Symphony), Dhaka's customers are mainly attracted by foreign brands (such as Xiaomi, Samsung, Apple, Huawei, OPPO and Vivo). They buy mobile phones mainly to surf the Internet. Send and receive phone calls, navigate through the Internet, text and MMS, send and receive emails, and social media video chat sites, including Facebook, YouTube, and Instagram. They hope that their mobile phones can be used for at least 1-2 years. The purchase decision is influenced by their friends, family members or others. Authorized stores are their first choice for buying mobile phones, as well as second-hand appliances and online gadget stores. A one-time budget of 11000-40000 BDT can also be used to purchase smartphones. Finally, customers in Dhaka City will suggest whether a brand can meet their needs. The survey also shows that price; operating system; battery life, storage, brand value, user experience and performance are important variables that affect consumers' smartphone purchasing decisions. All the research results hope that global and local smartphone companies can understand the current perceptions of consumer behaviour and formulate strategies to stay in a highly competitive market.