Marketing Strategies of Care Me Bangladesh
Bappy, Md. Shafiquzzaman
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Care Me Bangladesh is one of fastest growing e-commerce company in the e-commerce industry of Bangladesh. Their main purpose is to make the lifestyle easier by providing life hack solutions. They are always striving to capture the e-commerce market with their effective strategies with distinctive capabilities. With a vision of building top position in the E-commerce world, they continuously develop their online shopping store with a variety of products and easy-to-receive services. In Bangladesh, on the e-commerce market place, Priyoshop, Ajker deal.com, Kaymu are the major competitors for them. In this report on the findings & analysis part, I have elaborated on the target marketing process of Care Me Bangladesh. They captured the market on the basis of middle & upper classes people on more than 50 districts of Bangladesh through online platforms where their target customers are people all ages who are seeking products or services for making their lifestyle easier and getting easy solutions to the their problems. On their pursuit of business excellence, Care Me Bangladesh is always trying to develop & fill their online store by bringing different and unique products and services with differentiated features. They also positioned their business by creating an attractive brand story and by using the power of social media. In the case of setting prices of their products & services, they follow customer-value based pricing strategy. They also give discount offers on seasonal and occasional basis. For communicating with their customers and delivering their branding messages, they do various promotional activities in both online & offline media. In order to able to dominate the highly competitive e-commerce market, they need to focus on the core competencies, assure the proper utilization of the organizational resources, and develop distinctive capabilities to deliver superior customer value.
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