Strategic Marketing Plan for Arnu Jute Mills Limited

Abstract

Strategic Marketing Planning is a process where an organization set their goal, objective, product planning and tracks the progress moreover they analyze their internal and external business factors. I selected Arnu Jute Mill Limited for my internship report, they follow the Strategic Marketing Plan where they set their marketing goal, manage the marketing audit, do the marketing research, study the research, try to find out the target audience, find out the budget, finally develop the Specific Marketing Strategy and implementation schedule. In this report I will try to fulfill the gap between theoretical knowledge and practical life experience which is the part of my internship. This report is divided into 5 chapters. Chapter 1 focuses in the introduction of the report which includes origin of the report, background of the report, objective of the report, methodology of the report and limitations of the report. Chapter 2 focuses on the company profile and industry analyses which includes company analyses, overview and history, trend and growth, customer mix, product/service mix, operations, SWOT analysis and in industry analysis it include specifications of the industry, science trend, and majority of the industry, external economic factors, technological factors, barriers to entry, supplier power, buyers power, straight to substitutes. Chapter 3 focuses on analyses and findings, marketing practices of Arnu Jute Mill, marketing mix of Arnu Jute Mill, findings. Chapter 4 focuses on the internship experience which includes position, duties and responsibilities and contribution to departmental function, evaluation, new skill development and application of academic knowledge. Chapter 5 Focuses on conclusion and recommendations for improving departmental operation understanding. In a nutshell, it can be said that this study find a very promising and positive tone of growth for the Arnu Jute Mill Limited.