A Review of Competitive Marketing Activities of Daraz Bangladesh

UIU Institutional Repository

    • Login
    View Item 
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Internship Report (BBA)
    • General
    • View Item
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Internship Report (BBA)
    • General
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A Review of Competitive Marketing Activities of Daraz Bangladesh

    Thumbnail
    View/Open
    Sihab Un Sakib_111 161 349_final submission.pdf (910.6Kb)
    Date
    2021-06-10
    Author
    Sakib, Sihab Un
    Metadata
    Show full item record
    Abstract
    Daraz Bangladesh has been around for quite some time in the country. Amid a growing competitive landscape with rising number of online sellers/retailers, Daraz Bangladesh has been actively growing in terms of popularity and market share. It is now owned by Alibaba Group, one of the largest e-commerce platforms in the world. In the last few years, it not only rose as a leading online e-retailer, but also as a leading platform with unique business model and huge warehouse facilities that can be said to have put a landmark or role model for other e-retailers. Its operations are streamlined with vendors, as well as synchronizing with customers’ orders as Daraz has already earned a reputation of efficient online order processing of its orders. Customers can easily choose among a variety of products, starting from sewing needles to refrigerators, clothes, furniture and many other things. Daraz also tries to maintain a huge variety of products so that all kinds of customers can be accommodated. It appears to be operating in a very competitive ways in Bangladesh now. Despite all these positive observations, some measures are also included at the end to improve and enhance its current operation in Bangladesh.
    URI
    http://dspace.uiu.ac.bd/handle/52243/2130
    Collections
    • General [1404]

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS